for
Bosch Car Service & AutoCrew
Bosch's global #LikeABosch campaign launched early 2019 and still reigns to this day.
Their Benelux office asked us to quickly roll out the campaign over multiple platforms in the Netherlands, Belgium and Luxembourg. And if we could, add some creativity to the mix.
Highlight
Seemingly out of control. Always landing on it's feet. The international #LikeABosch campaign showed a lot of characters in many playfields. We got to play with the Car Service division in the Benelux.
The quarterly video ads focused on the unexpected, almost superhero abilities the Bosch Car Service mechanics displayed. All videos were derived from static key visuals.
Another asset distribution highlight
As part of the dictated partner program, franchisees got to choose between several marketing focus areas and have their personalised assets advertised.
Using design automation (with a bit of help from AI) we arranged the entire process: multiple campaigns to choose from, personalising the assets and media distribution for over 150 venues in a short amount of time.