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Bosch Car Service & AutoCrew Benelux
The best place to find mechanics? Under the hood. When Bosch Car Service & AutoCrew asked us to raise awareness for their job listing website "Garagejobs.eu", we knew we had to start there.
Under-hood smoke attracts mechanics like a bear to honey. So when we placed a moving billboard next to the prominent A1 highway saying "MECHANICS WANTED", we knew some smoke would help.
And it did. Using the power of Dumpert and similiar videodump blogs, we achieved over half a million combined reach within 2 days. An incredible feat for very little budget.
It looked so real that while filming the scene, multiple people stopped by to see if we needed help... or to fix the issue: gaffer tape.
In collaboration with Raul&Rigel and Sadjad Frogh.